Managing the Environment (MEWK3 DQ1) Essay Example | Topics and Well Written Essays - 500 words

Managing the Environment (MEWK3 DQ1) - Essay ExampleIn other words, the bank had successfully created a holistic marketing strategy and was adapted to follow through.As it is building the worlds topical anaesthetic bank brand, the bank is very vulnerable to making that brand work. Hence, it must focus on acquiring local knowledge in each area it operates in, and put that local knowledge to customizing the banks marketing activities to the localitys preferences and characteristics.Another vulnerability is that competitor banks might leverage on their existence local in designing marketing activities and compete head on with the banks the worlds local bank strategy. This will surely questions the integrity of such campaign - say, hw can HSBC be that areas local bank wherein the competitor bank is truly local in every senseGoing forward and aligned with the companys the worlds local bank image, a more decentralized structure with regard its marketing department should be adopted. Thi s way the branch is given the authority to design and implement its marketing plans.